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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More | 
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This product is Avalailable for USA Customers. If you live outside USA Search Below For U.K. and Germany Products.
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| Author: Chris Anderson
Publisher: Hyperion
Category: Book
List Price: $15.95
Buy New: $9.03
You Save: $6.92 (43%)
New (33) Used (11) from $8.97
Avg. Customer Rating:  7 reviews
Sales Rank: 5033
Media: Paperback
Edition: Rev Upd
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.6
Dimensions (in): 7.8 x 5.1 x 0.9
ISBN: 1401309666
Dewey Decimal Number: 658
EAN: 9781401309664
ASIN: 1401309666
Publication Date: July 8, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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| Editorial Reviews:
Product Description
bThe iNew York Times/i bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue./b PWinner of the bGerald Loeb Award for Best Business Book of the Year/b/p PIn the most important business book since iThe Tipping Point/i, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. /p P"It belongs on the shelf between iThe Tipping Point/i and iFreakonomics/i." br--Reed Hastings, CEO, Netflix/p P"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."Pbr--Eric Schmidt, CEO, Google/p P"Anyone who cares about media . . . must read this book."Pbr--Rob Glaser, CEO, RealNetworks/p
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| Customer Reviews: Read 2 more reviews...
 Round hole square peg October 29, 2008
I guess I picked up this book too late as most of what is written seemd fait accompli and some parts seemed to try to make the facts fit the model.
 A superb book September 26, 2008
Although I try to keep up with hot business books, I missed this one when it was climbing the NY Times Bestseller ranks in 2006. I heard about it in a QA session on LinkedIn and decided to read it. Chris Anderson has soundly articulated how the democratization of production and distribution has changed the rules of the game. If you're a creative type trying to produce and sell your own stuff, this book will encourage you to forge ahead. There's a niche out there somewhere that is looking for you.
Good but a lot of it was from the blog September 11, 2008
2 out of 3 found this review helpful
The book was pretty informative however a lot of the information that was in it I found a duplication from what was posted on the author's blog. There is a lot of fuel for thought in deciding what kind of business or product to sell considering that there is a niche market for probably anything that anybody can think of. Recommended.
 What a bunch of nonsense! September 10, 2008
0 out of 12 found this review helpful
I purchased this book and was expecting a much better read. This is just another bunch of self proclaimed babble from someone trying to promote himself as an expert.br /br /You can keep my money, I just want the time back I spent reading this book.br /br /There are too many technology "experts" out there anymore.
Very Thought Provoking August 10, 2008
0 out of 3 found this review helpful
This book was recommended to me by a business friend. I am interested in starting an internet business and operate within what Chris Anderson describe as "The Long Tail" of my business sector. Armed with the knowledge and insight from this book, I feel that I am better prepared to launch my business. The best thing about this book is that it is linked to a blog that is constantly updated as well. So, and remaining questions that I had regarding the book were either answered on Chris Anderson's blog (www.thelongtail.com) or I could ask it then and there. br /br /This book will quickly become one of the mandatory pieces of literature for anyone wanting to operate a business or grow an idea on the internet.
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